How to promote your learning platform internally is a critical question for any organisation investing in an LMS like Moodle Workplace. Even the best-designed e-learning platform needs a strategic internal marketing plan to drive adoption, engage employees, and deliver real value.
Below you’ll find proven strategiesâfrom clear communication to gamificationâto help your team embrace learning as part of everyday work.
Communicate the Value Early
Employees wonât adopt your e-learning platform if they donât see whatâs in it for them. Before launch, craft clear, tailored messages explaining how the platform:
- Supports career development
- Improves efficiency
- Provides relevant, on-demand training
Example Tactic
Create an email campaign spotlighting popular Moodle courses with real-world applications. Feature testimonials from early adopters or pilot users who benefited from the training.
Analogy: Think of this like marketing a product to customersâexcept your customers are your employees.
Recommended resource: Moodle Docs: Communicating with learners
Host Engaging Launch Events
Turn the launch into a must-attend event. Options include:
- Virtual demos showcasing platform features
- Live Q&A with subject matter experts
- Walkthroughs of the most valuable courses
Example Tactic
Offer incentives for attendance: free lunch, exclusive early content access, or even small prizes.
Analogy: A launch event is like a movie premiereâbuild buzz so everyone wants to attend.
Video inspiration: Moodle YouTube: Demo videos
Leverage Leadership Support
Endorsements from managers and executives signal that learning is a priority. Leaders can:
- Promote the platform in team meetings
- Share their own learning experiences
- Recognise employees engaging with training
Example Tactic
Ask department heads to highlight specific Moodle courses relevant to their teamsâ goals.
Analogy: If leadership is on board, employees are more likely to climb aboard too.
Learn more: Moodle Workplace: Leadership and reporting features
Launch a Gamification Program
Gamification adds an element of fun and healthy competition. Use Moodleâs built-in features or integrations to:
- Award badges and certificates
- Track progress with leaderboards
- Offer points or rewards
Example Tactic
Run monthly challenges with prizes for top learners or most active teams.
Analogy: Learning shouldnât feel like a choreâit should be as rewarding as leveling up in a game.
Moodle Docs: Badges
Create a Community of Learning Champions
Identify enthusiastic employees to be âLearning Champions.â Their role:
- Advocate for the platform
- Help colleagues navigate courses
- Share success stories
Example Tactic
Feature champions in newsletters or recognise them during company-wide meetings.
Analogy: Champions are your internal influencers, spreading the word peer-to-peer.
Pro Tip: Use Moodle forums or messaging to connect learners.
Integrate Learning into Daily Workflows
Make learning part of the workday instead of an extra burden:
- Schedule dedicated learning hours
- Add learning reminders in Slack or Teams
- Integrate training into onboarding
Example Tactic
Host short âlearning sprintsâ during team meetings to complete modules together.
Analogy: Learning should be like coffee breaksâregular, expected, and energising.
Moodle feature: Learning plans in Moodle Workplace
Monitor and Share Engagement Metrics
Show employees their collective progress to motivate participation:
- Track course completions, active users, feedback ratings
- Share success stories
- Identify areas needing more promotion
Example Tactic
Create a monthly dashboard in your internal newsletter or intranet, recognising high-engagement teams.
Analogy: Like a scoreboard in sportsâpeople play harder when they can see the score.
Moodle Docs: Reports and analytics
Gather and Act on Feedback
Finally, keep improving by listening to employees:
- Send surveys
- Host open forums
- Act on feedback visibly
Example Tactic
Run a âYou Said, We Didâ initiative to show changes driven by user input.
Analogy: Your learning platform is a living productâkeep evolving it based on user needs.
Moodle Docs: Feedback activity
Summary: Building a Culture of Learning
Promoting your e-learning platform internally is about more than a single launch emailâitâs a sustained marketing effort that requires storytelling, leadership support, incentives, and two-way communication. By making learning accessible, fun, and visibly valued, you foster a culture of continuous growth.
At mylearningspace, as an official Moodle Partner in Australia, we specialise in helping organisations implement and market their LMS effectively.
