[amazon_link id=”1591843790″ target=”_blank” container=”” container_class=”” ]Enchantment[/amazon_link] is written Guy Kawasaki. How do companies such as Apple create such enchanting products? According to this bestselling business guru, anyone can learn the art of enchantment.
It transforms situations and relationships, turns cynics into believers, and changes hearts and minds. This book explains the strategies needed to enchant. Kawasaki’s lessons are drawn from his time at Apple and decades of experience as an entrepreneur.
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